Privacy policy

LUNA LUXE AUSTRALIA
PRIVACY POLICY
Effective Date: 27 May 2025

This Privacy Policy outlines how Luna Luxe Australia ("Luna Luxe", "we", "our", or "us") collects, uses, discloses, and protects your personal information when you visit our website https://www.lunaluxe.com.au (the "Site"), use our services, make a purchase, or otherwise interact with us (collectively, the "Services").

We are committed to respecting your privacy and ensuring compliance with all applicable privacy and data protection laws, including:

The Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs)
The General Data Protection Regulation (GDPR) (EU and UK versions)
The California Consumer Privacy Act (CCPA/CPRA)
The Personal Information Protection and Electronic Documents Act (PIPEDA)
The Children’s Online Privacy Protection Act (COPPA)
Global ePrivacy Directive and cross-border transfer regulations

1. WHO WE ARE

Luna Luxe Australia is a locally owned adult product retailer based in South Australia. Our mission is to provide premium sexual wellness products while safeguarding the privacy of our community.

Legal Entity: Luna Luxe Australia
Email: luna.luxe2024@gmail.com
Phone: +61 478 518 943

2. PERSONAL INFORMATION WE COLLECT

We collect and process personal data from and about you in the following ways:

A. Information You Provide Directly

Full name
Email address
Billing and shipping address
Phone number
Payment information (processed by third-party payment providers)
Login credentials (if you create an account)
Product reviews and customer service communications
Preferences and marketing opt-in status

B. Information We Collect Automatically

Using cookies, pixels, and similar technologies, we may collect:

IP address
Device type and browser information
Pages visited and links clicked
Session time and activity logs
Referring URLs

C. Information from Third Parties

We may receive personal data from:

Payment processors (e.g., Stripe, PayPal)
Shopify (platform hosting our store)
Social media platforms (when you engage with our content)
Ad networks and analytics providers (e.g., Google, Meta)

3. LEGAL BASES FOR PROCESSING

Depending on your location, we process personal data under the following legal bases:

Consent (e.g., for newsletters or tracking cookies)
Contractual necessity (e.g., to fulfill purchases)
Legal obligations (e.g., tax compliance)
Legitimate interests (e.g., fraud prevention, site optimization)

4. HOW WE USE YOUR INFORMATION

Your personal information is used to:

Process and fulfill orders
Communicate order and delivery updates
Provide customer support
Personalize your experience
Send promotional emails and special offers (with consent)
Improve our website functionality and product offerings
Detect, prevent, and investigate security breaches and fraud

5. SHARING YOUR INFORMATION

We may share your information with:

Third-party service providers (e.g., Shopify, delivery couriers, IT support)
Payment gateways (e.g., Stripe, PayPal)
Advertising and marketing partners (only with consent or opt-in)
Legal authorities when required by law
Affiliates and business partners (as necessary to operate our business)

We never sell your personal information.

6. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed outside of your jurisdiction, including in the United States and European Union. We use safeguards such as Standard Contractual Clauses (SCCs) to ensure adequate protection.

7. COOKIES AND TRACKING

We use cookies for:

Authentication and account management
Remembering cart contents
Analytics (e.g., Google Analytics)
Advertising (e.g., Meta Pixel, retargeting)

You may opt out of non-essential cookies via the cookie banner or browser settings.

8. RETENTION OF DATA

We retain your data only as long as necessary for:

Completing your transactions
Legal and tax obligations
Dispute resolution and enforcement
Marketing (until you opt out or withdraw consent)

9. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights including:

Access to your personal information
Correction of inaccurate data
Deletion of your data
Portability of your data
Restriction or objection to processing
Opt-out of targeted advertising, sale, or sharing of data
Withdraw consent

To exercise any of these rights, please email luna.luxe2024@gmail.com.

10. CHILDREN’S PRIVACY

Our services are not intended for children under the age of 16. We do not knowingly collect or process data from minors. If we discover we have unintentionally collected such data, we will delete it immediately.

11. SECURITY

We employ industry-standard safeguards including:

SSL encryption
Access control and password protection
Secure hosting on Shopify infrastructure
Regular software updates and vulnerability scans

However, no system is 100% secure. Please contact us immediately if you suspect misuse of your data.

12. THIRD-PARTY LINKS

Our website may contain links to external sites. We are not responsible for their privacy practices. We encourage you to review their policies separately.

13. AUTOMATED DECISION-MAKING

We do not use your personal information for automated decision-making that produces legal or similarly significant effects.

14. POLICY UPDATES

We reserve the right to update this Privacy Policy. The most recent version will always be available on our website. Continued use of our services constitutes acceptance of any changes.

15. COMPLAINTS

If you believe your privacy rights have been violated, contact us first. You may also lodge a complaint with:

Australia: Office of the Australian Information Commissioner (OAIC)
EU: Your local Data Protection Authority
UK: Information Commissioner's Office (ICO)
USA: Your state Attorney General or Data Privacy Office

16. CONTACT US

If you have any questions or would like to exercise your rights:

Luna Luxe Australia
📧 luna.luxe2024@gmail.com
📞 +61 478 518 943

Thank you for trusting Luna Luxe Australia. Your privacy is our pleasure to protect.